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Marketing on the Internet
What is socialmedia? Phenomenon of online communities
Examples of current Internet campaigns
The main advantages of social media over traditional communication channels
Social Media and Advertising
Business benefits resulting from the campaign socialmedia
Selection of the communication channel
E-Consumers - participants rather than users - who they are, they are looking for and what you expect?
Basic terminology in e-marketing
Targeting online advertising
The performance indicators
Efficiency and optimization activities
Social networks: scopes, operation, function
Building a community around the brand - goals and methods
Engagement Marketing on social networks
Word of Mouth Marketing - Opportunities and threats and a code of good practice.
Viral Marketing - how to design a successful viral campaign
advertising campaigns
Handling of critical situations
Overview and specifications of basic communication platforms and their use in various industries
Facebook
Twitter
Microblogs
Discussion Forums
YouTube
Our class
Company blog
Services news
Citizen journalism
Cooperation with bloggers
Image creation
Create a campaign image on the web
Basic principles of creating communication strategies in social media
Effective communication on the internet
Language Internet.
What to focus on and with what to give up.
Mobile technologies.
Rules for a good e-mailing
Newsletters
Analysis and monitoring whether our actions are achieving the intended benefits
Available analytical tools and their application in practice:
Statistics Facebook and YouTube
Google Analytics
Available Social Media Monitoring Tool
Practical measurement of ROI, the cost of obtaining the user / customer and their activation
Assessment of the impact of Social Media on the image of the brand as a whole
Case studies
Completion of training and assessment